#ProperToolStorage: TANOS and bott launch joint campaign
Impact drills, hammers, power saws—for many tradespeople, these are far more than just tools of the trade. They are reliable companions, effective problem-solvers, and heroes of the workday. But instead of treating them with the care they deserve, the reality of how they’re transported and stored is often quite different: tools are stashed away haphazardly, poorly organized, and inadequately protected.
With the new #artgerechteWerkzeughaltung campaign, TANOS and bott put themselves entirely in the tools’ shoes. Short videos and photo stories show, with plenty of humor and a wink, what proper storage means to them: clear organization, safe transport, and accessible storage. Furthermore, the new campaign aims to raise awareness of what is possible when tools, the work environment, and transport solutions are optimally integrated.
The new campaign is jointly supported by bott and TANOS. With #artgerechteWerkzeughaltung, the two companies are reaching professionals where they have time: online and on social media. The goal is clear: to entertain—and, at the same time, raise awareness of the value of professional storage and transport solutions.
Read the full press release
Part 1 of the official video series
Visit the official landing page
